Advertising on DeHub — POVR Ad Tech
Taking digital advertising to new horizons.
POVR Ads Manager is live
Create campaigns, target badge tiers, fund with DeHub tokens and track results in real time. Open Ads Manager
POVR: Proof of View & Rank
Our ad-tech solution is unlike anything else seen across legacy or blockchain markets, and serves a unique purpose within our own app.
"Proof of View" is one dimensional and beyond identification, adds little benefit for users or holders.
What if you could prove viewers were real without wasting block space or gas? What if you could leverage each wallet's financial data, not just for saving costs, but also to maximise ROI for your campaigns? Don't just save more money, make more too!
Our software, with patents pending, does this via an unprecedented 13-tier ranking system combined with our verification badges, which were highlighted in this previous feature spotlight.
We are calling it "proof-of-view-and-rank" or "POVR".
The Problem
Ad fraud costs businesses billions annually, with estimates for 2023-2024 ranging from $84 billion to over $125 billion per year, projected to rise to $170 billion by 2028. Fraudsters use sophisticated bots and tactics to steal ad spend, impacting metrics and ROI, with ~20-30% of digital spend often wasted on fake traffic.
Key Figures & Trends
- 2023 Costs: Around $84 billion to $88 billion
- 2024 Projections: Potentially reaching $125 billion to $140 billion
- Future Growth: Expected to hit $170 billion by 2028
- Spend Lost: Globally, 20-30% of digital ad spend is lost to fraud in 2025
- Impact: This waste can mean £100k-£150k lost on a £500k budget, affecting real ROI
Why Ad Fraud is So Costly
- Sophisticated Bots: Advanced bots mimic human behavior, creating fake clicks, video views, and form fills.
- Incentives: Ad tech platforms historically rewarded scale, not necessarily real humans, creating opportunities for fraud.
- Follow the Money: As digital ad spend increases, so does the incentive for fraudsters to divert funds.
Consequences
- Wasted Budget: Money goes to bots instead of real customers.
- Skewed Data: Pollutes analytics, leading to poor business decisions.
- Lost ROI: Prevents brands from achieving goals, even with large campaigns.
How it works
The higher your total holdings, the higher-ranking badge you unlock, the more you earn from ads, the more companies pay to advertise to you.
This way benefits the whole ecosystem and not just a single party. Content creators, consumers, holders & companies advertising on the platform all reap more rewards.
Financial data is the most lucrative, and ours is uniquely combined into one system advertisers can use to target audiences. This isn't even something you can do off-chain, as bank statements are private whereas the blockchain is public.
Being able to target whales and big spenders while also tailoring special deals or discounts for smaller fish in the sea will re-shape how advertising works across the globe. Why wouldn't anyone want this?
How does this prevent fraud?
Botting becomes less profitable while activity is trackable on-chain, easily connecting bad actors & eventually curating the entire user base. Advertisers target higher ranks, leaving minimal extractable value at the bottom layer, where any remaining fraud remains. On top of that, our decentralised moderation allows more efficient illicit activity detection and prevention.
For more information on our ad revenue sharing, refer to this thread and our whitepaper below. Also, be sure to follow us for all the latest news on app features and updates.
POVR Advertising Pricing System
Our linear tier-based pricing system ensures fair and scalable advertising costs based on audience value. The value is priced in USD for ease of management, however payments will be prompted in DeHub tokens at the time of execution.
| Badge Tier | Holdings Required | CPM Rate |
|---|---|---|
| No Badge | < 10,000 tokens | $10 |
| Crab Badge | 10,000+ tokens | $100 |
| Ghost Lobster Badge | 25,000+ tokens | $180 |
| Piranha Badge | 50,000+ tokens | $285 |
| Giant Tortoise Badge | 100,000+ tokens | $450 |
| King Cobra Badge | 250,000+ tokens | $800 |
| Octopus Badge | 500,000+ tokens | $1,250 |
| Crocodile Badge | 1,000,000+ tokens | $2,000 |
| Dolphin Badge | 2,000,000+ tokens | $3,000 |
| Tiger Shark Badge | 3,000,000+ tokens | $4,000 |
| Great White Shark Badge | 5,000,000+ tokens | $5,500 |
| Killer Whale Badge | 10,000,000+ tokens | $8,750 |
| Blue Whale Badge | 25,000,000+ tokens | $16,000 |
| Megalodon Badge | 50,000,000+ tokens | $25,000 |
Pricing Benefits
- Value-scaled pricing: CPMs grow with verified on-chain holdings — from $100 (Crab) to $25,000 (Megalodon)
- Fair pricing: Costs reflect actual audience value and purchasing power
- Fraud protection: POVR verification ensures real, valuable audiences
- Scalable targeting: Choose specific tiers or ranges for optimal ROI
Package Options
- Multi-Tier Targeting: Target multiple badge tiers with blended CPM rates
- Volume Discounts: 5-15% discounts for campaigns over $10K spend
- Premium Placement: Featured positioning with 1.5x CPM premium
- Real-time Bidding: Dynamic pricing based on competition and demand
Advertiser Dashboard Preview
Experience the POVR advertising platform from an advertiser's perspective. This interactive preview shows the tools and analytics available to companies advertising on DeHub.
- Campaign Creator
- Analytics
- Budget Calculator