New Multi-Year Sponsorship

By DeHub Team — 2024-06-30

<h2 class="text-2xl font-bold mb-4 font-exo">DeHub Announces Multi-Year Sponsorship with North Wales Crusaders</h2> <p class="mb-4 text-lg text-royal-blue/80">We're delighted to reveal a multi-year sponsorship agreement with the only Rugby League club in Wales, The North Wales Crusaders.</p> <p class="mb-4 text-royal-blue/80">Rugby is the most participated sport in the country, with the Encyclopedia of Wales stating that the sport is "seen by many as a symbol of Welsh identity and an expression of national consciousness" 😲.</p>

<h3 class="text-xl font-bold mt-8 mb-4 font-exo">What this partnership means</h3> <p class="mb-4 text-royal-blue/80">As part of our commitment, DeHub has secured the following for every home game across the next two seasons:</p> <ul class="list-disc list-inside space-y-3 my-4 text-royal-blue/80 pl-4"> <li>The official match ball sponsorship.</li> <li>An advertising board in the stadium.</li> <li>The "Man of the Match" award will be presented as the "DeHub Man of the Match".</li> </ul>

<h3 class="text-xl font-bold mt-8 mb-4 font-exo">Why a rugby league club</h3> <p class="mb-4 text-royal-blue/80">The fair question is why a Web3 platform is sponsoring a rugby side in North Wales rather than buying attention somewhere easier to measure.</p> <p class="mb-4 text-royal-blue/80">The answer is that crypto advertising mostly reaches people who are already in crypto. Sponsorship budgets in this industry circulate through the same conferences, podcasts and timelines, and the audience is people who already hold tokens. DeHub is a consumer product. Growth has to come from people who have never opened a wallet.</p> <p class="mb-4 text-royal-blue/80">A stadium crowd is not a crypto crowd. They are there for the rugby, they will see our name every week across two seasons whether or not they care what we do, and the association is with something local and real rather than with a token launch.</p>

<h3 class="text-xl font-bold mt-8 mb-4 font-exo">Why multi-year matters</h3> <p class="mb-4 text-royal-blue/80">Sponsorship works through repetition. A single season is an advertisement. Multiple seasons is a relationship the club can plan around and supporters come to expect.</p> <p class="mb-4 text-royal-blue/80">It also applies a small amount of pressure in a direction we welcome. A sponsor that disappears after one season was buying exposure. Committing across two means being visible through whatever the markets do in between, which is the same reasoning behind most of the long-horizon decisions on our roadmap.</p>

<h3 class="text-xl font-bold mt-8 mb-4 font-exo">What we will report</h3> <p class="mb-4 text-royal-blue/80">Honestly, including if it does not work. Brand sponsorship is notoriously hard to attribute and we would rather say so now than produce a flattering number later. What we can measure is awareness in the region and whether people arriving from North Wales stay — and we will publish what we find either way.</p>

<p class="mt-8 font-semibold text-royal-blue">Stay tuned for more details on how we're reaching their 15,000 capacity stadium full of fans on a weekly basis!</p>