Feature Spotlight: Ad Tech
By DeHub Team — 2023-09-30
POVR: Proof of View & Rank
Our ad-tech solution is unlike anything else seen across legacy or blockchain markets, and serves a unique purpose within our own app.
"Proof of View" is one dimensional and beyond identification, adds little benefit for users or holders.
What if you could prove viewers were real without wasting block space or gas? What if you could leverage each wallet's financial data, not just for saving costs, but also to maximise ROI for your campaigns? Don't just save more money, make more too!
Our software, with patents pending, does this via an unprecedented 13-tier ranking system combined with our verification badges, which were highlighted in this previous feature spotlight.
We are calling it "proof-of-view-and-rank" or "POVR".
How it works
The higher your total holdings, the higher-ranking badge you unlock, the more you earn from ads, the more companies pay to advertise to you.
This way benefits the whole ecosystem and not just a single party. Content creators, consumers, holders & companies advertising on the platform all reap more rewards.
Financial data is the most lucrative, and ours is uniquely combined into one system advertisers can use to target audiences. This isn't even something you can do off-chain, as bank statements are private whereas the blockchain is public.
Being able to target whales and big spenders while also tailoring special deals or discounts for smaller fish in the sea will re-shape how advertising works across the globe. Why wouldn't anyone want this?
How does this prevent fraud?
Botting becomes less profitable while activity is trackable on-chain, easily connecting bad actors & eventually curating the entire user base. Advertisers target higher ranks, leaving minimal extractable value at the bottom layer, where any remaining fraud remains. On top of that, our decentralised moderation allows more efficient illicit activity detection and prevention.
Why advertisers should care about rank
The pitch to an advertiser is not "our users are verified". It is that the verification carries financial signal, and that the signal is public.
Off-chain, targeting by spending power is largely inference — inferred from a postcode, a device, a browsing history, and sold on by an intermediary who will not show you the working. Bank statements are private, so nobody in the chain actually knows what anyone can afford.
On-chain, holdings are visible. A 13-tier ranking derived from them is a targeting dimension no legacy ad network can offer at any price, because the underlying data does not exist in a form they can reach.
That cuts both ways, which is the part we like. An advertiser can target whales, and can equally build offers for the lower tiers — discounts and entry-level deals aimed at people who would be invisible to a conventional spend-based system.
What POVR does not claim
It does not eliminate fraud, and we would rather say so than pretend otherwise.
Botting at scale remains possible. What changes is the economics: a bot has to hold real value to reach a rank worth advertising to, which converts fraud from a cost-free activity into a capital-intensive one. Fraud that survives that filter is concentrated at the bottom layer, where there is the least value to extract.
That is a considerably weaker claim than "fraud-proof", and it is the accurate one. Any ad-tech product claiming to have eliminated invalid traffic is either new or not being straight with you.
Where it sits in the platform
POVR is the mechanism behind the 90% ad revenue share on tokenised uploads. A revenue share is only meaningful if the revenue is real, and the revenue is only real if advertisers believe the audience is. Patents pending on the mechanism, as noted above.
For more information on our ad revenue sharing, refer to this thread and our whitepaper below. Also, be sure to follow us for all the latest news on app features and updates.